Our Mission
Our philosophy and commitment
To
cultivate appreciation for Native American Fine Art
and support Native Artists, Families and Commmunities in a
good way
Our philosphy is that we serve Native communities
and families by in a good way by supporting Native artists
and cultivating an appreciation for fine Native
American Art. We hold ourselves to high standards of ethics
and professionalism, and we expect the same from those we
do business with. We set high standards for the quality of
art we feature. We provide value to each artist we feature.
Each artist, in turn, supports all the other artists on the
web site, and us, a Native-owned business trying to do good
things for Native people.
We, the owners, Paul Kabotie and Lesley
Yellowtail Jackson, grew up amidst the arts our entire lives,
and we started the web site to support Native Artists in our
communities in an ethical, professional, culturally appropriate
way. Our goals are to give Native Artists a professional and
affordable marketing presence on the web, to cultivate an
appreciation for Native
American Fine Art, and to educate and inform visitors
about the culture, people and art of the tribes we represent.
We have developed a unique business model
in which we strive to provide as much service and value as
we can to the artist, provide a professional internet presence
for each artist, advertise and market the website on behalf
of the artists, and charge an affordable price. We make no
profit on the annual fees we charge artists. Artist fees go
directly toward technology and marketing the web site. Our
profit comes from advertising, sponsorships and broker service
fees.
An affordable marketing presence on
the web
For Native artists who recognize the need
to have a web presence, often the costs of developing, hosting,
and marketing a web site is out of the range of what the artist
can afford. Some artists don't have internet access and may
feel they can not have a web presence. Native Art Network
addresses these issues in the following ways:
- By pooling the resources of many artists,
we can provide each member artist with a professional internet
profile at a low price.
- We reinvest the artist fees into technology
and marketing, so that we bring additional exposure to the
artists on our web site in addition to their individual
marketing efforts.
- We have made accomodations to feature
artists without internet access, so even those artists can
have a presence on the web.
Cultivating an Appreciation for Native
American Fine Art
Traditional and contemporary Native
American Art is truly fine art. Artists who earn their
living producing art are not served by misconceptions about
Native art being trinkets and baubles, or by having their
valuable time and creativity being undervalued by art buyers
and collectors. Artists are able to produce only so many pieces
a year, and they must make a living wage doing it. In order
to build appreciation and clarify to buyers the value of our
artists work:
- We qualify each artist on the web site
to ensure authenticity and a high standard of quality work.
- We ask artists to feature only the finest
examples of their work on the web site.
- We cover all visual mediums, both traditional
and contemporary. We ask the artists' Native culture be
reflected in their artwork.
- Our artists set fair market prices for
their work reflecting the time, energy, materials and business
overhead that go into each piece.
Informing and Educating Visitors about
Culture, People and Art
Native Art, in all its forms, is rich, beautiful
and enduring. It is traditional, contemporary, utilitarian,
decorative, ceremonial, functional, and it permeates our life,
culture and understanding of the world. Educating web site
visitors enriches potential collectors and afficionados, promotes
empathy and understanding, and helps cultivate appreciation
of the art. We do the following in order to help our visitors
be well informed:
- Artists are featured individually and
artwork is always featured in
conjunction with the individual artist that produced it.
- We encourage artists to describe the
process of developing their artwork as well as the meaning
behind it.
- We provide information about individual
tribes including the culture, history, and traditional and
contemporary art forms.
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